Tag Archives: Monaco

Baselworld 2017 – Ateliers deMonaco launches two new timepieces: La Sirène Diamant & La Sirène Rubis

In 2009, Ateliers deMonaco created La Sirène inspired by Princess Charlene of Monaco. This timepiece celebrated Ateliers deMonaco’s first entry in high jewellery segment. For the design of the dial, the brand used the King Protea pattern which is the national flower of South-Africa – home country of Princess Charlene. This first timepiece featured light blue topaz stones reminiscent of the colour of the princess’ eyes.

Eight years after the creation of this beautiful timepiece, and especially for Baselworld 2017, Ateliers deMonaco decided to enrich La Sirène collection with two new models: La Sirène Diamant & La Sirène Rubis.

La Sirène timepieces are powered by the in-house automatic dMc-700 calibre which is wound by a 22K solid gold rotor engraved with the shield of the Principality of Monaco. These watches have a power reserve of 42 hours and have a frequency of 28’800 beats per hour. Fully respecting the Ateliers deMonaco aesthetics, these calibres are housed in an 18K white gold case of 39mm diameter. As a final touch, the decorations of each components are executed with precision and passion.

La Sirène Diamant

Entirely decorated with G – Top Wesselton diamonds, the colour and the brightness of this timepiece resembles the purity of the woman’s soul. Shrouded in a case set with 297 diamonds, a bezel set with 300 diamonds and a crown set with 20 diamonds; it’s a pure marvel.

A delicate artwork was created on the 18K solid gold dial which is adorned with 120 diamonds set in a flower pattern. The centre dial features a white mother-of-pearl which reflects the light and makes the watch even more feminine.

When the first La Sirène Diamant watch was produced, our research & development team came up with the idea of creating something even more impressive: La Sirène Rubis.

La Sirène Rubis

Considered by many as the most powerful stone, it exudes energy, courage and love. Qualities emanating from every woman. Resilient and inspiring, ruby is the true colour of a women’s heart.

La Sirène Rubis is decorated with three different stones: the Ruby, the Sapphire and the Diamond, which give impression of a red rainbow. The bezel is set with 16 baguette cut rubies, 28 baguette cut sapphires and 2 baguette cut diamonds. Following the same colour shading, the dial embraces 24 rubies, 21 sapphires and 3 diamonds set in flower pattern. In order to highlight this masterpiece, the crown is decorated with one ruby and the strap is as red as the ruby stones.

Ateliers deMonaco is continuously thriving to create iconic timepieces that are derived from passion to challenge existing convention to leave a true legacy.


Ateliers deMonaco opens its first boutique in the Hôtel Hermitage Monte-Carlo in Monaco.

Ateliers deMonaco is back where it all began, the brand’s first boutique opened its doors early 2017 in the heart of the Principality of Monaco.

Ateliers deMonaco was founded in 2008 with the intention of creating highly intricate complications using the noblest materials. Historically, the Ateliers deMonaco manufacture and headquarters were based in the Palais de la Scala in Monaco. In 2015, in order to bear the prestigious Geneva Seal certification the brand moved to Geneva, Switzerland.

The first Ateliers deMonaco boutique is located in the Salon Bouderie of the prestigious Hôtel Hermitage Monte-Carlo. The watch manufacturer showcases its most beautiful timepieces offering a unique experience to its clients.
The Hôtel Hermitage Monte-Carlo has been chosen by the brand because of its history and beauty. It is the symbol of glamour, tranquillity and harmony. Located in Monaco’s renowned and lively centre, amongst the Casino de Monte-Carlo and the Hôtel de Paris, it sits in the very core of the city’s sophisticated lifestyle.

Fine watchmaking lovers have the opportunity to discover and try on the latest Ateliers deMonaco timepieces in a discreet atmosphere. The Poinçon de Genève, the Admiral Chronographe Flyback, the Ronde de Monte-Carlo, the Quantième Perpétuel, the Tourbillon and the Tourbillon Répétition Minute lines are all displayed and ready to be discovered by watch aficionados and globe trotters alike.

We are pleased to welcome you in our boutique between 9AM and 6PM where our Ateliers deMonaco representative will have the pleasure to present you our timepieces.
Do not hesitate to contact Mrs Naira Manoukian to set a private appointment at [email protected]

Noblesse Oblige


Top Cars Rally 2016

Since 2014, Ateliers deMonaco is delighted to be the official timekeeper of the Top Cars Rally.

The Top Cars Rally is a friendly gathering, only few crews participate and this makes the event very pleasant.

This year, the rally takes place from 11th October to 16th October. Fifteen teams will drive through Austria on board of luxurious cars. They will have the pleasure to drive on the famous circuit A1 ring, the official circuit of the Grand Prix of Austria.

Our master watchmaker and co-founder, Pim Koeslag, is part of the rally as a pilot and will have the pleasure to present Ateliers deMonaco timepieces to the participants during a nice diner in Vienna.

To know more about the race, please check out: http://www.sdf1.ch/TCR/

Ateliers deMonaco created a unique timepiece for the FC Barcelona football player Daniel Alves


To honour an extraordinarily talented man, Ateliers deMonaco created a unique timepiece for the famous Brazilian football player Daniel Alves on the occasion of his nomination at the FIFA/FIFPro World XI Award 2015.

For many years now the exciting game of football has been the inspiration behind some of Haute Horlogerie most complicated and sophisticated timepieces. Playing for FC Barcelona since 2008, Daniel Alves became famous for being one of the best defenders in the world. He earned a place in the FIFA FIFPro World XI for 2015 during the ceremony of the FIFA Ballon d’Or 2015, which took place in Zurich on January, 11th.

Both football player and watchmaker have in common the passion for precision and skill. Ateliers deMonaco admires these qualities in Daniel Alves as a sportsman. He embodies professionalism paired with vitality and team spirit. In honour of his talent and his great career, the independent high-end luxury watch brand Ateliers deMonaco have created a unique timepiece called the Tourbillon Oculus – Dani Alves.

This personalised timepiece was specially designed for Daniel Alves, who’s an enthusiastic person with a creative mind and an adventurous personality.

Handcrafted by our skilled watchmakers and dedicated to the highest level of precision, the Tourbillon Oculus is truly as artful as Daniel Alves is on the field. This watch is powered by its own in-house developed and patented Xtreme Precision Tourbillon movement. This calibre encapsulates a unique hybrid between craftsmanship and innovative technology, delivering one of the most accurate Tourbillon movements in the world today.

This movement is housed in an 18k rose gold case of 44mm that features a beautiful subdial in sapphire. The design of this unique timepiece is underlined by the wonderfully delicate “Côtes de Genève” decoration and the dial aperture at 6 o’clock that shows the hand engraved tourbillon cage held by a sapphire bridge. The case back of the Tourbillon Oculus enables the finesse and sophistication of the details of the movement to be observed, such as the perlage finishing and the hand engraved 22K gold rotor.

The Tourbillon Oculus is finished with a personalized hand-stitched alligator strap and is delivered in a very elegant custom-made box. It’s undeniable that this unique watch will remain a signature piece forever, just as unique as Daniel Alves.

About Ateliers deMonaco:

Ateliers deMonaco was founded in 2008 to permit the next generation of watchmakers create timepieces of exceptional quality, with the latest innovation and the rarest, most exquisite and robust materials; to go far beyond what was considered possible. Our dream is one of relentless reinvention and commitment to bring you the extraordinary. We do this not only by putting something truly exceptional on your wrist but also by ensuring your deMonaco timepiece is more than an object of desire, a true reflection of your individuality. What unites us with our clients is the belief that life is not only about luxury, but luxury sure is life!


Pim o’clock

“Pim o’clock” this is how QP Magazine named our master watch maker and co founder of Ateliers deMonaco.
Nice article published in the latest issue of QP Magazine UK.


Update from Top Marques Monaco 2011

March/April has been action pact for the Ateliers deMonaco team, but has also been extremely exciting as we have had a tremendous amount of press coverage and exciting & enthusiastic reactions on our latest additions to the collection. We launched the Quantieme Perpetual Calendar with the EaZy-Adjust system during Basel, and we also had a little surprise during last week’s Top Marques luxury fair in our own backyard: The Grimaldi forum in Monaco.


Over 33,000 visitors crossed the threshold for the April 2011 show, up almost 10% on last year – no surprise with the quantity and caliber of exhibitors continuing to push the limits. This included ourselves, as we officially launched our entrance in the female high-end watch segment with La Sirene. Both the watch and the overwhelming positive reactions have been a surprise to many, including ourselves!

And like every year, The Prince went out of his way to catch up with the team, see the latest additions to the collection, including being the firs to officially admire the with  blue Topaz gemstone studded 18K white gold La Sirene.

We will keep you posted and will give you the inside scope when we have the official ceremony with the future Princess!

Ateliers deMonaco showcased during the Monaco Yacht show

Monaco 16 September 2010

During the upcoming Monaco Yacht Show, held September 22 – 25 in Port Hercules in the Principality of Monaco, Ateliers deMonaco will showcase its latest developments on the roof terras of the Port Palace Hotel upon invitation and in cooperation with Edminston & Company, the leading sales, charter and management company for super yachts.


“We are very excited by having our timepieces, and importantly some of our watchmakers, being displayed on the roof terras of the Port Palace Hotel and offering the opportunity to ask our watchmakers questions in person. As both of our companies have their founding roots right here in the Principality, it is wonderful to start this collaboration here in our own Alma Mater, also given this environment has inspired both of us to an unwavering commitment to deliver the very best in our respective fields. We do hope this will be the beginning of a lot more to come” according to Robert van Pappelendam, Initiator and co-founder of Ateliers deMonaco.

Edmiston & Company, a world leader in sales, charter and management of superyeachts, distinguishing the elite among the luxury yachts. Established in Monaco in 1996 and today with a team of 80 staff located in offices in Monaco, London and New York, Edmiston & Company represents the world’s finest yachts for sale or charter.

For more information, pls contact [email protected]


Ateliers deMonaco partners with Monaco Red Cross & supports annual Gala

July 30 was a high point in Monaco events: the 62 annual Red Cross Gala held at the Monte-Carlo Sporting Club, the biggest event on the Grimaldi’s social calendar and the largest charity gala in the world. This was the first year in which Ateliers deMonaco kicked off a collaboration it hopes will spent many, many years to come. The special guest entertainment this year was Tom Jones. HSH Prince Albert II arrived with his two special ladies: Fiancee Charlene Wittstock and his sister HSH Princess Stephanie.

This event is one of the key annual fund raising events for the Monaco based charity organization. Initiator and co-founder of Ateliers deMonaco Robert van Pappelendam stressed the importance and commitment of social responsibility for the brand:

“It is with excitement and pride we hope to start a long lasting collaboration with the Red Cross organization in Monaco. The work done by this team and the projects supported do make a huge difference in the life of those people affected by disaster and misfortune. As a company, we believe wholeheartedly that luxury brands should be role-model when it comes to become a more responsible and sustainable partner in the communities we live and operate in, as other industries and the public at large look up to us. We hope that over time we can jointly grow our business as well as the support we can give back to the community that has welcomed us so warmly in Monaco”.

And to set the right example that the evening was also mend to have a bit of fun, the more informal part was opened by the Prince and his fiancee.

August will be a quite month as we close down for summer celebration, but expect us to come back with big news after the summer! Enjoy your holidays!!

The Team @ Ateliers deMonaco

Monaco celebrates first anniversary of its own Haute Horlogerie brand: Ateliers deMonaco.

During a highly exclusive invitation only Cocktail party over the weekend in the Hotel de Paris in Monte-Carlo, Ateliers deMonaco celebrated its first anniversary as the new young rising star in the field of Haute Horlogerie.

Cocktails on the terrace of Hotel de Paris to celebrate Ateliers deMonaco’s first anniversary
Cocktails on the terrace of Hotel de Paris to celebrate Ateliers deMonaco’s first anniversary

Among the guests toasting on the prosperous future of the brand were local prominent business and government leaders, as well as some icons out of sports, fashion and entertainment field.

Master horologer and co-founder Pim Koeslag welcoming some icons out of the world of luxury, fashion and private banking - Frank Muller, Kenzo & Piero Grandi.
Master horologer and co-founder Pim Koeslag welcoming some icons out of the world of luxury, fashion and private banking – Frank Muller, Kenzo & Piero Grandi.

In his opening speech, initiator and co-founder Robert van Pappelendam gave his perspective why this event was an important milestone on the journey to create a new and exclusive Haute Horlogerie brand, but this time from Monaco.

Chamberlain to HSH Prince Albert II congratulating Initiator and co-founder Robert van Pappelendam
Chamberlain to HSH Prince Albert II congratulating Initiator and co-founder Robert van Pappelendam

“When we started the journey to realize our dream a couple of years ago, we wanted to create something fresh, new and innovative, yet that could compete with the highest standards of quality and watch making. No compromises, no shortcuts. And along the way we always kept this commitment to the very best in front of us. We got inspired by a quote from Sir Henry Royce: “Strive for perfection in everything you do. Take the best what exists and make it better. When it does not exist, design it.” It is this commitment we believe from the start that helped create what later became one of the most iconic luxury brands in the world.”

The Ronde d'Or Royale - The Prince's choice
The Ronde d’Or Royale – The Prince’s choice

“So many have asked us, why Monaco, and the short version of the answer is: do you really believe Henry Royce would have created the brand as it is today if he would have been located with the rest of the industry in Detroit Michigan? So, we also chose to locate to an environment that could inspire, that has a long standing heritage of artistic achievements and lastly is in the heart of where our target consumer’s lives: Monaco. And the support we have gotten so far from the local authorities and The Palace have been tremendous.”

Secretary-General Red Cross Monegasque, President du Conseil d’Etat & President du Conseil de l’ordre des experts  comptables Monaco
Secretary-General Red Cross Monegasque, President du Conseil d’Etat & President du Conseil de l’ordre des experts comptables Monaco

“The last question that is on most of your minds is: are you nuts to create a new high end bespoke watch brand in the midst of an economic crisis? We believe no economic crisis should come in the way of us realizing our dream and the brand proposition we all fell in love with. And how are we doing so far? We closed our first Baselworld with the following facts: 7 days of exhibition, 100+press interviews, 388 business cards, 2040 minutes of planned appointments, 100,000 + visitors, and as a result multiple distribution points across Western Europe, Asia, Eastern Europe and the Middle East. Looking forward and around us today, this brand is of to an excellent start, something to be proud of and importantly to draw confidence from for the hard work ahead of us to create our NOUVELLE entry in the HAUTE HORLOGERIE, but this time from MONACO!”


The height of the celebration was planned to be the acceptance by H.S.H Prince Albert II of his first Ateliers deMonaco watch, a public statement of his support of entrepreneurship in Monaco and for the Ateliers deMonaco brand specifically. Despite His full calendar,  H.S.H. Prince Albert II invited the brand for a private meeting in the Palace just a couple of days after the cocktail event. In a very relaxed and intimate setting, the Ateliers deMonaco team could bring The Prince up to speed on its latest innovations and plans for the future. Looking at the watch on his wrist, the event was closed by saying:

H.S.H. Prince Albert II of Monaco officially receiving his first Ateliers deMonaco watch Crédit photo: Gaetan Luci - Palais Princier
H.S.H. Prince Albert II of Monaco officially receiving his first Ateliers deMonaco watch Crédit photo: Gaetan Luci – Palais Princier

“This is an extremely exciting project and it is great to see a young and passionate group of people being committed to making such high-end craftsmanship out of Monaco. I for one will be a proud wearer of your watches. We wish you the very best and hope we can stay in close contact to ensure the whole of Monaco can enjoy being part of your journey!”

Watch with special engraving chosen by H.S.H. Prince Albert II of Monaco
Watch with special engraving chosen by H.S.H. Prince Albert II of Monaco
As you can see, a lot of progress, much more to do….in the end, the biggest reward for us is to see our end-consumer deeply enjoying the bespoke experience created for them, and if asked, readily sharing with like-minded people!
Nothing beats the feeling of wearing an Ateliers deMonaco watch yourself
Nothing beats the feeling of wearing an Ateliers deMonaco watch yourself