Category Archives: partnerships

A distinguished partnership between Prato Automobiles & Ateliers deMonaco

Coming from two distinctive industries, Prato Automobiles and Ateliers deMonaco have yet many common values. Passion, design, performance, technology, innovation, craftsmanship and know-how are the shared values of this car manufacturer and this watch manufacture.

Prato automobiles

Car manufacturer stem from the passion of two men: Bruno Prata, automobile designer and Rodolphe Tousset, mechanical engineer. Both wanted to create a car with an aggressive and dynamic look and thus giving raw and pure sensations.

Ateliers deMonaco

Ateliers deMonaco is a watch manufacture issued of a watchmaker’s dream, Pim Koeslag, about creating its own tourbillon minute repeater movement. Founded in 2008, the brand counts today 6 in-house movements blending tradition and watch making know-how with technical innovation.

When the automobile industry meets the watchmaking industry

Prato Automobiles and Ateliers deMonaco have worked on a spectacular project which becomes today a reality.

After several years of research and development, the supercar called Orage from Prato Automobiles is born. This car is a pure marvel which offers to its driver an experience and pure, raw and dynamic driving sensations. Thus respects the core values of the car manufacturer. Concerning the technical aspect, three technologies are turning this car to an innovative concentrate:

  • World’s most powerful naturally aspirated V8 engine mounted in a production car with 900 hp
  • World’s first car to use full OLED technology for its optics
  • World’s first car to use aerospace electronics with sterling 24 carat gold connectors for full reliability in extreme conditions

 

The car is intrinsically linked to the watch Ateliers deMonaco Tourbillon Oculus 1297 ORAGE. Indeed, this timepiece is in actually the hypercar ORAGE’s key. An electronic chip is placed in the watch strap and allow the opening of the car.

The Tourbillon Oculus 1297 Orage watch is equipped with the patented Tourbillon XP1movement which had needed several years of research and development and presents the below technical specifications:

  • One of the most precise tourbillon movement in the world with a tolerance between 0 to 2 seconds per 24 hours.
  • A perfect tourbillon’s cage balance
  • A silicium escape wheel and lever
  • A 22 karats gold hand-engraved rotor.

The car and its watch will seduce their users. They both made of ultra-light carbon fiber and are limited to 19 pieces. In addition, the car chassis’ number is carved on the watch dial. The whole making a combo of sporty and refined design.

Ateliers deMonaco meets the strong defender Daniel Alves

Brilliant article from Life After Football of our timeless Tourbillon Oculus especially made for Dani Alves.

Life After Footbal website - 29 January 2016 - Netherland

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Ateliers deMonaco created a unique timepiece for the FC Barcelona football player Daniel Alves

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To honour an extraordinarily talented man, Ateliers deMonaco created a unique timepiece for the famous Brazilian football player Daniel Alves on the occasion of his nomination at the FIFA/FIFPro World XI Award 2015.

For many years now the exciting game of football has been the inspiration behind some of Haute Horlogerie most complicated and sophisticated timepieces. Playing for FC Barcelona since 2008, Daniel Alves became famous for being one of the best defenders in the world. He earned a place in the FIFA FIFPro World XI for 2015 during the ceremony of the FIFA Ballon d’Or 2015, which took place in Zurich on January, 11th.

Both football player and watchmaker have in common the passion for precision and skill. Ateliers deMonaco admires these qualities in Daniel Alves as a sportsman. He embodies professionalism paired with vitality and team spirit. In honour of his talent and his great career, the independent high-end luxury watch brand Ateliers deMonaco have created a unique timepiece called the Tourbillon Oculus – Dani Alves.

This personalised timepiece was specially designed for Daniel Alves, who’s an enthusiastic person with a creative mind and an adventurous personality.

Handcrafted by our skilled watchmakers and dedicated to the highest level of precision, the Tourbillon Oculus is truly as artful as Daniel Alves is on the field. This watch is powered by its own in-house developed and patented Xtreme Precision Tourbillon movement. This calibre encapsulates a unique hybrid between craftsmanship and innovative technology, delivering one of the most accurate Tourbillon movements in the world today.

This movement is housed in an 18k rose gold case of 44mm that features a beautiful subdial in sapphire. The design of this unique timepiece is underlined by the wonderfully delicate “Côtes de Genève” decoration and the dial aperture at 6 o’clock that shows the hand engraved tourbillon cage held by a sapphire bridge. The case back of the Tourbillon Oculus enables the finesse and sophistication of the details of the movement to be observed, such as the perlage finishing and the hand engraved 22K gold rotor.

The Tourbillon Oculus is finished with a personalized hand-stitched alligator strap and is delivered in a very elegant custom-made box. It’s undeniable that this unique watch will remain a signature piece forever, just as unique as Daniel Alves.

About Ateliers deMonaco:

Ateliers deMonaco was founded in 2008 to permit the next generation of watchmakers create timepieces of exceptional quality, with the latest innovation and the rarest, most exquisite and robust materials; to go far beyond what was considered possible. Our dream is one of relentless reinvention and commitment to bring you the extraordinary. We do this not only by putting something truly exceptional on your wrist but also by ensuring your deMonaco timepiece is more than an object of desire, a true reflection of your individuality. What unites us with our clients is the belief that life is not only about luxury, but luxury sure is life!

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It has stared!

Finally we have a minute to give a quick update on Baselworld 2013.

Back-to-back meetings with customers, retail partners, potential new partners and press from around the world. Hardly any time for a team picture!

Pim, Dora (HK office) and Manuel @ the start still looking “fresh”!

so far so good. Back to work & keep you posted!

McLaren & deMonaco: Match made in heaven!

Singapore – July 2012. Over the next few weeks, you can witness what we belief is called a cross-category match made in heaven: the newest McLaren C12 out of the sports luxury automotive industry is jointly on display with the formula 1 of high end watchmaking, our very own Grand Tourbillon Ronde d’Or eXtreme Precision!

Toys for boys at E’collezione in Singapore

Highest standard of engineering allow to Feel the rush of reaching 60mph in 3.1 seconds, racing up to 329kph, and hearing the roar of a V8 engine as your soundtrack. Driving open-air in the 12C Spider reconnects you to the world around you. Experience the open road and the thrill of driving it.

The McLaren family

The parallels between mechanical movements’ performance and Formula 1 race is a never ending love story that inspires and challenges us as watchmakers. Therefore, on the one hand each of our timepieces reflects and exhausts the distinctive and iconiccspirit of Monaco: a subtle alchemy between nobility and glamour, timeless beauty and contemporary luxury, hieratic history and daring Riviera lifestyle. Inexhaustible source of inspiration for the creations, its vibrant, innovative and demanding personality is also emblematic of Ateliers De Monaco core values and its vision of a nouvelle Haute Horlogerie’s era. But on the other hand, we are inspired by today’s technology that can be injected in the art of fine watchmaking. Innovation that challenges tradition with stylish elegance and maestria. Passion for design is in-dissociable from an incessant quest for mechanical performance. A new generation of timekeepers features meticulously executed details combined with cutting-edge materials. Ateliers De Monaco wishes to share these aspirations and inspirations with a new generation of time lovers through its exclusive Masterpieces collection. Each of them is sure to fascinate all those with a taste for contemporary luxury and precious time.

Xtreme engineering from two performance based brands!

Ateliers deMonaco joins Russian evening on the Mediterranean

While Cannes is the hotspot for creative talent during the early month of summer with the Cannes Lions Advertising festival as well as the Palm d’Or film festival, this is also the busy period where we join several events and exclusively organized soiree in which we offer a nice setting to discover our time pieces and discuss the bespoke services to ensure we perfectly meet the requirement and desires of our customers.

Master watchmaker and co-founder of Ateliers deMonaco Pim koeslag received a warm welcome

In a beautiful setting nestled north of Cannes, we for instance had the pleasure of joining a specially organized evening for the Russian community residing on the Cote d’Azur.

exclusive area allowed for private consultation
our collection for the evening……

From enjoying famous Opera singer, to exquisite food to experiencing what it feels like to wear a real Ateliers deMonaco watch!

 

the iconic finishing of an Ateliers deMonaco time piece

Ateliers deMonaco jointly on display with the new Bentley Continental GT

Singapore July 2012 – Our retail partner in Singapore – E’collezione – launched at the beginning of the year a new and exciting concept to display his exceptional watch collection together with some of the icons within the luxury market.

The coming period is especially exciting, as the watches are on display shoulder to shoulder with a brand new Silver Bentley Continental GT!


See some of the latest versions of our Ronde de Monte-Carlo on the hand-stitched leather front seat.

Congratulations to Jeffrey and his team!!!

For more information:
E’collezione
333A Orchard Road
#01-14A Mandarin Gallery
Singapore 238897
Tel.:+65 67373820

www.ecollezione.com

GENEVA WATCH RETAILING HAS A NEW KID ON THE BLOCK

Watch retailing in Geneva has a new kid on the block with grand aspirations: MAVERICK. Perfectly located on the ground floor of the Grand Hotel Kempinski on the shores of the lake Geneva, this beautiful new boutique is an initiative fostered by Alexis and Gerard Gouten that brings together in one place the prestige of the great names of traditional watchmaking with modern creations of (often independent) brands.

Outside view of the boutique in hotel Kempinski Geneva

“By definition, MAVERICK means to be independent, courageous, have a spirit of non-conventional, non-conformist, think and act differently. It is precisely in this spirit that we wanted to open a place of reference in Geneva for modern and international reputable watch retailing” said Alexis Gouten.

The proud initiators – Gerard, Alexis and Marie-Pierre Gouten

Against the flow of mono brand boutiques started by some of the big brands, MAVERICK aims to offer a well diversified selection targeted at watch fans who have exceeded the fetishism of the “big brand” and want strong emotions, bespoke offerings and unparalleled quality on their wrist.

Inside the Boutique

MAVERICK Geneva promises to be the experimental laboratory which will test the paths of rebirth for a watch more substantial and more authentic.

Opening night

The boutique carries the full collection of ATELIERS DEMONACO, as the brand is also trying to start and appeal to this new movement of people that do not want to confirm or settle for the dominance of the mass. And we hope not by accident, the first watch sold in the boutique: ATELIERS DEMONACO Quantieme Perpetual Calendar with EZ-Adjust system!

QP EZ-Adjust in Titanium

Congratulations to the whole team at MAVERICK, we wish you a healthy and successful future on behalf of all of us @ Ateliers deMonaco!

Frédéric Esnoult and Pim Koeslag, co-founder Ateliers deMonaco

MAVERICK GENEVA

Grand Hotel Kempinski19, Quai du Mont-Blanc1201 Genève
Tel : +41(0)22 300 05 55
Fax : +41(0)22 300 05 80
Email : [email protected]
www.maverick-geneva.comHeures d’ouverture : 
Lundi – Vendredi : 9h30-19h00
Samedi : 10h00-16h30

 

 

E’COLLEZIONE SINGAPORE LAUNCHES NEW RETAIL CONCEPT

Since the beginning of this year, our retailer in Singapore E’COLLEZIONE, has enlarged and re-designed it’s boutique to launch a new to the world retail concept, where exclusive watch retailing has extend into adding total lifestyle solutions beyond time pieces. Next to carrying some of word’s most exclusive independent high end watch brands such as Ateliers deMonaco, it will feature other & un-expected lifestyle- and luxury-products on a rotating basis such as cars, art but also fine wines.

Entrance within Mandarin Gallry 

The honor for the first venture into this complete lifestyle retail solution was given to Lotus, which currently has a bright yellow Evora on display. But these are not for decoration, as all cars on display will be available for tests drives as well throughout the year.

inside the new Boutique

We wish Jeffrey and his team all the best best with their worldwide novelty. And for all those of you that love the concept of one-stop shopping, you now have an address in Singapore you should not miss!

 

E’COLLEZIONE

333A Orchard Road

#01-14A Mandarin Gallery

Singapore 238897

Tel : +65 6737 3820

 

detail of Ateliers deMonaco’s square Minute Repeater