Tag Archives: France

Baselworld 2017 – Ateliers deMonaco launches two new timepieces: La Sirène Diamant & La Sirène Rubis

In 2009, Ateliers deMonaco created La Sirène inspired by Princess Charlene of Monaco. This timepiece celebrated Ateliers deMonaco’s first entry in high jewellery segment. For the design of the dial, the brand used the King Protea pattern which is the national flower of South-Africa – home country of Princess Charlene. This first timepiece featured light blue topaz stones reminiscent of the colour of the princess’ eyes.

Eight years after the creation of this beautiful timepiece, and especially for Baselworld 2017, Ateliers deMonaco decided to enrich La Sirène collection with two new models: La Sirène Diamant & La Sirène Rubis.

La Sirène timepieces are powered by the in-house automatic dMc-700 calibre which is wound by a 22K solid gold rotor engraved with the shield of the Principality of Monaco. These watches have a power reserve of 42 hours and have a frequency of 28’800 beats per hour. Fully respecting the Ateliers deMonaco aesthetics, these calibres are housed in an 18K white gold case of 39mm diameter. As a final touch, the decorations of each components are executed with precision and passion.

La Sirène Diamant

Entirely decorated with G – Top Wesselton diamonds, the colour and the brightness of this timepiece resembles the purity of the woman’s soul. Shrouded in a case set with 297 diamonds, a bezel set with 300 diamonds and a crown set with 20 diamonds; it’s a pure marvel.

A delicate artwork was created on the 18K solid gold dial which is adorned with 120 diamonds set in a flower pattern. The centre dial features a white mother-of-pearl which reflects the light and makes the watch even more feminine.

When the first La Sirène Diamant watch was produced, our research & development team came up with the idea of creating something even more impressive: La Sirène Rubis.

La Sirène Rubis

Considered by many as the most powerful stone, it exudes energy, courage and love. Qualities emanating from every woman. Resilient and inspiring, ruby is the true colour of a women’s heart.

La Sirène Rubis is decorated with three different stones: the Ruby, the Sapphire and the Diamond, which give impression of a red rainbow. The bezel is set with 16 baguette cut rubies, 28 baguette cut sapphires and 2 baguette cut diamonds. Following the same colour shading, the dial embraces 24 rubies, 21 sapphires and 3 diamonds set in flower pattern. In order to highlight this masterpiece, the crown is decorated with one ruby and the strap is as red as the ruby stones.

Ateliers deMonaco is continuously thriving to create iconic timepieces that are derived from passion to challenge existing convention to leave a true legacy.

 

Ateliers deMonaco opens its first boutique in the Hôtel Hermitage Monte-Carlo in Monaco.

Ateliers deMonaco is back where it all began, the brand’s first boutique opened its doors early 2017 in the heart of the Principality of Monaco.

Ateliers deMonaco was founded in 2008 with the intention of creating highly intricate complications using the noblest materials. Historically, the Ateliers deMonaco manufacture and headquarters were based in the Palais de la Scala in Monaco. In 2015, in order to bear the prestigious Geneva Seal certification the brand moved to Geneva, Switzerland.

The first Ateliers deMonaco boutique is located in the Salon Bouderie of the prestigious Hôtel Hermitage Monte-Carlo. The watch manufacturer showcases its most beautiful timepieces offering a unique experience to its clients.
The Hôtel Hermitage Monte-Carlo has been chosen by the brand because of its history and beauty. It is the symbol of glamour, tranquillity and harmony. Located in Monaco’s renowned and lively centre, amongst the Casino de Monte-Carlo and the Hôtel de Paris, it sits in the very core of the city’s sophisticated lifestyle.

Fine watchmaking lovers have the opportunity to discover and try on the latest Ateliers deMonaco timepieces in a discreet atmosphere. The Poinçon de Genève, the Admiral Chronographe Flyback, the Ronde de Monte-Carlo, the Quantième Perpétuel, the Tourbillon and the Tourbillon Répétition Minute lines are all displayed and ready to be discovered by watch aficionados and globe trotters alike.

We are pleased to welcome you in our boutique between 9AM and 6PM where our Ateliers deMonaco representative will have the pleasure to present you our timepieces.
Do not hesitate to contact Mrs Naira Manoukian to set a private appointment at [email protected]

Noblesse Oblige

salon-bouderie_panorama