Ateliers deMonaco is back where it all began, the brand’s first boutique opened its doors early 2017 in the heart of the Principality of Monaco.
Ateliers deMonaco was founded in 2008 with the intention of creating highly intricate complications using the noblest materials. Historically, the Ateliers deMonaco manufacture and headquarters were based in the Palais de la Scala in Monaco. In 2015, in order to bear the prestigious Geneva Seal certification the brand moved to Geneva, Switzerland.
The first Ateliers deMonaco boutique is located in the Salon Bouderie of the prestigious Hôtel Hermitage Monte-Carlo. The watch manufacturer showcases its most beautiful timepieces offering a unique experience to its clients.
The Hôtel Hermitage Monte-Carlo has been chosen by the brand because of its history and beauty. It is the symbol of glamour, tranquillity and harmony. Located in Monaco’s renowned and lively centre, amongst the Casino de Monte-Carlo and the Hôtel de Paris, it sits in the very core of the city’s sophisticated lifestyle.
Fine watchmaking lovers have the opportunity to discover and try on the latest Ateliers deMonaco timepieces in a discreet atmosphere. The Poinçon de Genève, the Admiral Chronographe Flyback, the Ronde de Monte-Carlo, the Quantième Perpétuel, the Tourbillon and the Tourbillon Répétition Minute lines are all displayed and ready to be discovered by watch aficionados and globe trotters alike.
We are pleased to welcome you in our boutique between 9AM and 6PM where our Ateliers deMonaco representative will have the pleasure to present you our timepieces.
Do not hesitate to contact Mrs Naira Manoukian to set a private appointment at [email protected]
Five years ago, Ateliers deMonaco proudly announced the launch of its in house developed Grand Tourbillon Xtreme Precision, regulated to have a tolerance between 0-2 seconds/24H, and making it one of the most precise Tourbillons in the world! Continue reading →
March/April has been action pact for the Ateliers deMonaco team, but has also been extremely exciting as we have had a tremendous amount of press coverage and exciting & enthusiastic reactions on our latest additions to the collection. We launched the Quantieme Perpetual Calendar with the EaZy-Adjust system during Basel, and we also had a little surprise during last week’s Top Marques luxury fair in our own backyard: The Grimaldi forum in Monaco.
Over 33,000 visitors crossed the threshold for the April 2011 show, up almost 10% on last year – no surprise with the quantity and caliber of exhibitors continuing to push the limits. This included ourselves, as we officially launched our entrance in the female high-end watch segment with La Sirene. Both the watch and the overwhelming positive reactions have been a surprise to many, including ourselves!
And like every year, The Prince went out of his way to catch up with the team, see the latest additions to the collection, including being the firs to officially admire the with blue Topaz gemstone studded 18K white gold La Sirene.
We will keep you posted and will give you the inside scope when we have the official ceremony with the future Princess!
As the great focal point of global luxury, it is not a surprise that the University in Monaco is the only in the world to offer an University program geared towards educating the future leaders of the luxury industry. “This unique program is designed to give recent graduates a leading edge in this highly competitive field” according to the University.
Grand Tourbillon Xtreme Precision Ronde d’Or – 18K Rose gold
In support of this programm, we hosted 27 students as well as Dr. Marika Taishoff – director of the MBA programm – and introduced them to our brand, commercial strategies as well as the complex production methods and hand craftsmanship required to produce just one single time piece.
“As a young Monaco based company committed to re-define some of the conventions in the high-end watch industry, it is exciting to participate in a program and engage in discussions with the next generation of leaders in luxury, in our own home territory! We are convinced that investing in building this knowledge hub will create a unique point of difference that will proof to be a driver of economic prosperity for Monaco and create a great pool of talent for Monaco based luxury companies” stated Pim Koeslag, Master Horloger of Ateliers deMonaco.
more then 100 hours hand finishing of all individual components, aiding understanding what being committed to “luxury” actually really means
After this promising start, we aim to further develop our cooperation with the International University of Monaco. We really hope our success story and our presentation serve as an inspiration and motivation for the students to follow their dreams and work hard to achieve their goals!
During the upcoming Monaco Yacht Show, held September 22 – 25 in Port Hercules in the Principality of Monaco, Ateliers deMonaco will showcase its latest developments on the roof terras of the Port Palace Hotel upon invitation and in cooperation with Edminston & Company, the leading sales, charter and management company for super yachts.
“We are very excited by having our timepieces, and importantly some of our watchmakers, being displayed on the roof terras of the Port Palace Hotel and offering the opportunity to ask our watchmakers questions in person. As both of our companies have their founding roots right here in the Principality, it is wonderful to start this collaboration here in our own Alma Mater, also given this environment has inspired both of us to an unwavering commitment to deliver the very best in our respective fields. We do hope this will be the beginning of a lot more to come” according to Robert van Pappelendam, Initiator and co-founder of Ateliers deMonaco.
Edmiston & Company, a world leader in sales, charter and management of superyeachts, distinguishing the elite among the luxury yachts. Established in Monaco in 1996 and today with a team of 80 staff located in offices in Monaco, London and New York, Edmiston & Company represents the world’s finest yachts for sale or charter.
During a highly exclusive invitation only Cocktail party over the weekend in the Hotel de Paris in Monte-Carlo, Ateliers deMonaco celebrated its first anniversary as the new young rising star in the field of Haute Horlogerie.
Cocktails on the terrace of Hotel de Paris to celebrate Ateliers deMonaco’s first anniversary
Among the guests toasting on the prosperous future of the brand were local prominent business and government leaders, as well as some icons out of sports, fashion and entertainment field.
Master horologer and co-founder Pim Koeslag welcoming some icons out of the world of luxury, fashion and private banking – Frank Muller, Kenzo & Piero Grandi.
In his opening speech, initiator and co-founder Robert van Pappelendam gave his perspective why this event was an important milestone on the journey to create a new and exclusive Haute Horlogerie brand, but this time from Monaco.
Chamberlain to HSH Prince Albert II congratulating Initiator and co-founder Robert van Pappelendam
“When we started the journey to realize our dream a couple of years ago, we wanted to create something fresh, new and innovative, yet that could compete with the highest standards of quality and watch making. No compromises, no shortcuts. And along the way we always kept this commitment to the very best in front of us. We got inspired by a quote from Sir Henry Royce: “Strive for perfection in everything you do. Take the best what exists and make it better. When it does not exist, design it.” It is this commitment we believe from the start that helped create what later became one of the most iconic luxury brands in the world.”
The Ronde d’Or Royale – The Prince’s choice
“So many have asked us, why Monaco, and the short version of the answer is: do you really believe Henry Royce would have created the brand as it is today if he would have been located with the rest of the industry in Detroit Michigan? So, we also chose to locate to an environment that could inspire, that has a long standing heritage of artistic achievements and lastly is in the heart of where our target consumer’s lives: Monaco. And the support we have gotten so far from the local authorities and The Palace have been tremendous.”
Secretary-General Red Cross Monegasque, President du Conseil d’Etat & President du Conseil de l’ordre des experts comptables Monaco
“The last question that is on most of your minds is: are you nuts to create a new high end bespoke watch brand in the midst of an economic crisis? We believe no economic crisis should come in the way of us realizing our dream and the brand proposition we all fell in love with. And how are we doing so far? We closed our first Baselworld with the following facts: 7 days of exhibition, 100+press interviews, 388 business cards, 2040 minutes of planned appointments, 100,000 + visitors, and as a result multiple distribution points across Western Europe, Asia, Eastern Europe and the Middle East. Looking forward and around us today, this brand is of to an excellent start, something to be proud of and importantly to draw confidence from for the hard work ahead of us to create our NOUVELLE entry in the HAUTE HORLOGERIE, but this time from MONACO!”
The height of the celebration was planned to be the acceptance by H.S.H Prince Albert II of his first Ateliers deMonaco watch, a public statement of his support of entrepreneurship in Monaco and for the Ateliers deMonaco brand specifically. Despite His full calendar, H.S.H. Prince Albert II invited the brand for a private meeting in the Palace just a couple of days after the cocktail event. In a very relaxed and intimate setting, the Ateliers deMonaco team could bring The Prince up to speed on its latest innovations and plans for the future. Looking at the watch on his wrist, the event was closed by saying:
H.S.H. Prince Albert II of Monaco officially receiving his first Ateliers deMonaco watch Crédit photo: Gaetan Luci – Palais Princier
“This is an extremely exciting project and it is great to see a young and passionate group of people being committed to making such high-end craftsmanship out of Monaco. I for one will be a proud wearer of your watches. We wish you the very best and hope we can stay in close contact to ensure the whole of Monaco can enjoy being part of your journey!”
Watch with special engraving chosen by H.S.H. Prince Albert II of Monaco
As you can see, a lot of progress, much more to do….in the end, the biggest reward for us is to see our end-consumer deeply enjoying the bespoke experience created for them, and if asked, readily sharing with like-minded people!
Nothing beats the feeling of wearing an Ateliers deMonaco watch yourself
