Tag Archives: partnership

A distinguished partnership between Prato Automobiles & Ateliers deMonaco

Coming from two distinctive industries, Prato Automobiles and Ateliers deMonaco have yet many common values. Passion, design, performance, technology, innovation, craftsmanship and know-how are the shared values of this car manufacturer and this watch manufacture.

Prato automobiles

Car manufacturer stem from the passion of two men: Bruno Prata, automobile designer and Rodolphe Tousset, mechanical engineer. Both wanted to create a car with an aggressive and dynamic look and thus giving raw and pure sensations.

Ateliers deMonaco

Ateliers deMonaco is a watch manufacture issued of a watchmaker’s dream, Pim Koeslag, about creating its own tourbillon minute repeater movement. Founded in 2008, the brand counts today 6 in-house movements blending tradition and watch making know-how with technical innovation.

When the automobile industry meets the watchmaking industry

Prato Automobiles and Ateliers deMonaco have worked on a spectacular project which becomes today a reality.

After several years of research and development, the supercar called Orage from Prato Automobiles is born. This car is a pure marvel which offers to its driver an experience and pure, raw and dynamic driving sensations. Thus respects the core values of the car manufacturer. Concerning the technical aspect, three technologies are turning this car to an innovative concentrate:

  • World’s most powerful naturally aspirated V8 engine mounted in a production car with 900 hp
  • World’s first car to use full OLED technology for its optics
  • World’s first car to use aerospace electronics with sterling 24 carat gold connectors for full reliability in extreme conditions


The car is intrinsically linked to the watch Ateliers deMonaco Tourbillon Oculus 1297 ORAGE. Indeed, this timepiece is in actually the hypercar ORAGE’s key. An electronic chip is placed in the watch strap and allow the opening of the car.

The Tourbillon Oculus 1297 Orage watch is equipped with the patented Tourbillon XP1movement which had needed several years of research and development and presents the below technical specifications:

  • One of the most precise tourbillon movement in the world with a tolerance between 0 to 2 seconds per 24 hours.
  • A perfect tourbillon’s cage balance
  • A silicium escape wheel and lever
  • A 22 karats gold hand-engraved rotor.

The car and its watch will seduce their users. They both made of ultra-light carbon fiber and are limited to 19 pieces. In addition, the car chassis’ number is carved on the watch dial. The whole making a combo of sporty and refined design.

Ateliers deMonaco participates in Luxury program of the University of Monaco

As the great focal point of global luxury, it is not a surprise that the University in Monaco is the only in the world to offer an University program geared towards educating the future leaders of the luxury industry. “This unique program is designed to give recent graduates a leading edge in this highly competitive field” according to the University.

Grand Tourbillon Xtreme Precision Ronde d’Or – 18K Rose gold

In support of this programm, we hosted 27 students as well as Dr. Marika Taishoff – director of the MBA programm – and introduced them to our brand, commercial strategies as well as the complex production methods and hand craftsmanship required to produce just one single time piece.

“As a young Monaco based company committed to re-define some of the conventions in the high-end watch industry, it is exciting to participate in a program and engage in discussions with the next generation of leaders in luxury, in our own home territory! We are convinced that investing in building this knowledge hub will create a unique point of difference that will proof to be a driver of economic prosperity for Monaco and create a great pool of talent for Monaco based luxury companies” stated Pim Koeslag, Master Horloger of Ateliers deMonaco.

more then 100 hours hand finishing of all individual components, aiding understanding what being committed to “luxury” actually really means

After this promising start, we aim to further develop our cooperation with the International University of Monaco. We really hope our success story and our presentation serve as an inspiration and motivation for the students to follow their dreams and work hard to achieve their goals!