While Cannes is the hotspot for creative talent during the early month of summer with the Cannes Lions Advertising festival as well as the Palm d’Or film festival, this is also the busy period where we join several events and exclusively organized soiree in which we offer a nice setting to discover our time pieces and discuss the bespoke services to ensure we perfectly meet the requirement and desires of our customers.
In a beautiful setting nestled north of Cannes, we for instance had the pleasure of joining a specially organized evening for the Russian community residing on the Cote d’Azur.
From enjoying famous Opera singer, to exquisite food to experiencing what it feels like to wear a real Ateliers deMonaco watch!
When inspiration and innovation form the seed of a nouvelle horlogerie, the Ronde de Monte-Carlo is conceived. stunningly refined with a very well rounded and harmonious case, the Ronde de Monte-Carlo is classically yet elegantly styled while safeguarding the distinctive Ateliers deMonaco identity. Thanks to the use of the latest materials and productions techniques, the movement produces High Precision Performance (HPP) at a frequency of 4 Hrz. It is this use of modern technology that we have contrasted against the tradition of individual hand finishing that creates the hybrid that gives our collections its unique look and feel.
Technical specifications – the automatic centre seconds bi-directional winding 4 Hrz movement, has curved chamfered decoration on bridges, the iconic 18K gold hand engraved rotor and a silicium escapement to enable the movements precision. The case diameter is 39mm and a height of 11mm. The case is build on a titanium core on which 30 18K gold individual components are attached, thus allowing for the perfect piece by piece contrasting brush and polishing finish. The multi layered lozenge engraved dial has several layers of lacquer applied to allow for a vibrancy and depth as light reflect on the surface. As with all our watches, they come with a personalized hand-stitched alligator straps and an 18K gold adjustable folding buckle.
Beyond the artistic vision of a new and original masterpiece, men and know-how are at the heart of our creations, stamped with Bienfacture and excellence. Innovation is our standard and is firmly rooted leveraging latest generation of technology combined with age-old watchmaking works of art. We place great emphasis on the development of new patent applications and or design registrations as well as for the quest to use new materials. At the same time we are proud ambassadors of Geneva’s incomparable tradition and expertise in the art of watchmaking.
The Ronde de Monte Carlo collection comes in 18K White and Rose gold, and prices start around €15’000.
Next issue: Meet the Quantième Perpetual Calendar EZ-Adjust
This week, the biggest and most influential world Watch & Jewelry fair Baselwold opened its doors to both public and industry. For us, an unique opportunity to showcase our already well diversified collection as well as our latest innovation. We will have on display our 4 collections firstly starting with the Ronde de Monte Carlo, a high precision in-house made automatic 4Hrz movement housed in an elegant well rounded 39mm case. Secondly, our patented Easy Adjust Quantième Perpetual Calendar housed in a 43mm case, this year on display in 18K white & rose gold as well as our new Titanium version. Thirdly, the Xtreme Precision Tourbillon with which we launched the brand and we now have both square, round and jeweled version. Lastly, the ultimate of showcasing our watchmaking competence: our in-house developed and produced Tourbillon Minute Repeater, this year with the addition of a 18K white gold version.
Over the next week, we will try to use our Blog to give also those who are not able see us life in basel, the opportunity to get to know the brand, its philosophy and review the collection and our novelties! Although many people are of and on helping out in our booth, the technical team and proud fathers of the watch designs and innovation at display are…
For those not yet familiar with the brand, Ateliers deMonaco is a young independent high end watch manufacture based in Monaco. Inspired by the people, scenery and creative heritage of the region, the brand targets a new generation with Nouvelle horlogerie by creating iconic timepieces that are derived from their passion to challenge existing conventions to leave a legacy: “We have always dreamt about making a mechanical movement that is the most precise in the world and will keep generations of scientist busy trying to figure out how we dit it!” With the core motto in mind that life is not about luxury, but luxury sure is life, Ateliers deMonaco is proud to design & manufacture their watches and its movements completely in-house, while the parts are produced either in-house or sun contracted to the best swiss suppliers – a strategy that guarantees the highest possible quality.
Next post: Introducing the Ronde de Monte-Carlo – a classically yet elegantly styled timepiece while safeguarding the distinctive Ateliers deMonaco identity.
The Geneva Time exhibition is held from 15 – 20 January in the Espace Hippomène in Geneve, the watch exhibition dedicated to those few and independent craftsmen that still master the art of making time.
Highlight of the show so far was the recognition that our QP-EZ-Adjust was voted among the best 3 watches during the GTE Superwatch awards. “The QP is our own in-house developed and patented Perpetual Calendar with EaZy adjust system – with one simple push on the crown you can change the function between time – date – day – week- month and year, and if you have found the mode you want to change, simply turn the crown and adjust. This innovation will make something very cumbersome, very manageable for even the most technically challenged – EZ!” as stated by a proud Pim Koeslag, Master watchmaker at Ateliers deMonaco
“It is exciting to see that true innovation and simplification is brought into the world of high end complications again, and this new Perpetual calendar is among the best in years” as stated by a jury member.
On November 11 till 13 we had the pleasure of being present during The Watches Days, the only exposition in Geneva where the top brands in the world of Haute horlogerie present their novelties just before Christmas.
In a great atmosphere, a nice balance of well established as well a new up and coming talents gave the public the ability to come up, close and personal with todays talent in the top end of watch making.
This was also the event in which Alexis Gouten announced the opening of his new shop Maverick Geneva in Grand Hotel Kempinski Geneva and the official point of sales for Ateliers deMonaco on this part of the banks of Lake Geneva.
Grand Hotel Kempinski
19, Quai du Mont-Blanc
With the Asian countries leading the way forward in the global economy, Singapore within these countries is thinking Big. With the dimension of over 10 x 5 meters and located next to car dealershipss of brands like RollsRoyce, Porsche, Ferrari, Mclaren, Bentley, Jaguar and Range Rover, our first Asian Billboard is a fact! Well done to Jeffrey and his team at E’COLLEZIONE (333A Orchard Road, #01-14A Mandarin Gallery. Singapore 238897 – www.ecollezione.com).
March/April has been action pact for the Ateliers deMonaco team, but has also been extremely exciting as we have had a tremendous amount of press coverage and exciting & enthusiastic reactions on our latest additions to the collection. We launched the Quantieme Perpetual Calendar with the EaZy-Adjust system during Basel, and we also had a little surprise during last week’s Top Marques luxury fair in our own backyard: The Grimaldi forum in Monaco.
Over 33,000 visitors crossed the threshold for the April 2011 show, up almost 10% on last year – no surprise with the quantity and caliber of exhibitors continuing to push the limits. This included ourselves, as we officially launched our entrance in the female high-end watch segment with La Sirene. Both the watch and the overwhelming positive reactions have been a surprise to many, including ourselves!
And like every year, The Prince went out of his way to catch up with the team, see the latest additions to the collection, including being the firs to officially admire the with blue Topaz gemstone studded 18K white gold La Sirene.
We will keep you posted and will give you the inside scope when we have the official ceremony with the future Princess!
During this year’s Monaco Yacht Show, Ateliers deMonaco has had a very busy and fruitful week in de Port Palace Hotel, across from the Marina, the legendary Rock and its Princely Palace, in the heart of Monte Carlo. The hotel not only has a stunning views over the Mediterranean sea, but is also housing the Michelin star awarded Mandarine restaurant with its large roof terrace with a breathtaking view on the harbor and its mega yachts. It is in this inspirational location we were fortunate enough to receive our guests and clients.
It was also great that Master Horlogier Pim Koeslag and Chief Engineer Manuel da Silva Matos had the opportunity to exchange some of our secret “recipes” with Chef Patrick Raingeard of the Mandarine. Just in case Michelin stars will ever be awarded to watches…..
Thanks to our friends at Edmiston for their help and cooperation and we hope we will further develop many activities in the future!
During the upcoming Monaco Yacht Show, held September 22 – 25 in Port Hercules in the Principality of Monaco, Ateliers deMonaco will showcase its latest developments on the roof terras of the Port Palace Hotel upon invitation and in cooperation with Edminston & Company, the leading sales, charter and management company for super yachts.
“We are very excited by having our timepieces, and importantly some of our watchmakers, being displayed on the roof terras of the Port Palace Hotel and offering the opportunity to ask our watchmakers questions in person. As both of our companies have their founding roots right here in the Principality, it is wonderful to start this collaboration here in our own Alma Mater, also given this environment has inspired both of us to an unwavering commitment to deliver the very best in our respective fields. We do hope this will be the beginning of a lot more to come” according to Robert van Pappelendam, Initiator and co-founder of Ateliers deMonaco.
Edmiston & Company, a world leader in sales, charter and management of superyeachts, distinguishing the elite among the luxury yachts. Established in Monaco in 1996 and today with a team of 80 staff located in offices in Monaco, London and New York, Edmiston & Company represents the world’s finest yachts for sale or charter.