Since last week, the world largest and most prominent watch fair has opened its doors and Ateliers deMonaco is proudly represented.
With the launch of our new Grand Tourbillon Oculus Petite Minute as well as a new black cased version of our QP-Easy Adjust Perpetual Calendar we are attracting significant attention from media, distributors and end-clients.
If you want to get the feeling of this years fair, follow us on Instagram!
After technical drawings and calculations are approved, we make our first computer rendering of the new family member….
For any parent, their first born child always carriers something special, and the same goes for our launch collection. We launched our brand in 2009 with the Grand Tourbillon XP-1, an Xtreme Precision technology that allows the 28800 beats an hour to be translated into pure accuracy, regulated to have a tolerance between 0-2 seconds/24H, one of the most precise Tourbillons in the world! And with the sapphire bridge, we were able to achieve the floating 60 seconds Tourbillon see-through-effect at 6 o’clock. To commemorate and celebrate our 5 year milestone, we aim to enhance our line-up with a more classical and traditional looking version. See first proof of concept we gave to the technical and development team at the start of this project. We will keep you updated on progress next 2 month, with a target launch date during Baselworld by the end of March….
Check out this great article by Ariel Adams on our latest addition to our collection.
http://www.centurion-magazine.com/sections/post/the-flower-of-the-hour.html
Thanks you Ariel!
Singapore – July 2012. Over the next few weeks, you can witness what we belief is called a cross-category match made in heaven: the newest McLaren C12 out of the sports luxury automotive industry is jointly on display with the formula 1 of high end watchmaking, our very own Grand Tourbillon Ronde d’Or eXtreme Precision!
Highest standard of engineering allow to Feel the rush of reaching 60mph in 3.1 seconds, racing up to 329kph, and hearing the roar of a V8 engine as your soundtrack. Driving open-air in the 12C Spider reconnects you to the world around you. Experience the open road and the thrill of driving it.
The parallels between mechanical movements’ performance and Formula 1 race is a never ending love story that inspires and challenges us as watchmakers. Therefore, on the one hand each of our timepieces reflects and exhausts the distinctive and iconiccspirit of Monaco: a subtle alchemy between nobility and glamour, timeless beauty and contemporary luxury, hieratic history and daring Riviera lifestyle. Inexhaustible source of inspiration for the creations, its vibrant, innovative and demanding personality is also emblematic of Ateliers De Monaco core values and its vision of a nouvelle Haute Horlogerie’s era. But on the other hand, we are inspired by today’s technology that can be injected in the art of fine watchmaking. Innovation that challenges tradition with stylish elegance and maestria. Passion for design is in-dissociable from an incessant quest for mechanical performance. A new generation of timekeepers features meticulously executed details combined with cutting-edge materials. Ateliers De Monaco wishes to share these aspirations and inspirations with a new generation of time lovers through its exclusive Masterpieces collection. Each of them is sure to fascinate all those with a taste for contemporary luxury and precious time.
When inspiration and innovation form the seed of a nouvelle horlogerie, the Ronde de Monte-Carlo is conceived. stunningly refined with a very well rounded and harmonious case, the Ronde de Monte-Carlo is classically yet elegantly styled while safeguarding the distinctive Ateliers deMonaco identity. Thanks to the use of the latest materials and productions techniques, the movement produces High Precision Performance (HPP) at a frequency of 4 Hrz. It is this use of modern technology that we have contrasted against the tradition of individual hand finishing that creates the hybrid that gives our collections its unique look and feel.
Technical specifications – the automatic centre seconds bi-directional winding 4 Hrz movement, has curved chamfered decoration on bridges, the iconic 18K gold hand engraved rotor and a silicium escapement to enable the movements precision. The case diameter is 39mm and a height of 11mm. The case is build on a titanium core on which 30 18K gold individual components are attached, thus allowing for the perfect piece by piece contrasting brush and polishing finish. The multi layered lozenge engraved dial has several layers of lacquer applied to allow for a vibrancy and depth as light reflect on the surface. As with all our watches, they come with a personalized hand-stitched alligator straps and an 18K gold adjustable folding buckle.
Beyond the artistic vision of a new and original masterpiece, men and know-how are at the heart of our creations, stamped with Bienfacture and excellence. Innovation is our standard and is firmly rooted leveraging latest generation of technology combined with age-old watchmaking works of art. We place great emphasis on the development of new patent applications and or design registrations as well as for the quest to use new materials. At the same time we are proud ambassadors of Geneva’s incomparable tradition and expertise in the art of watchmaking.
The Ronde de Monte Carlo collection comes in 18K White and Rose gold, and prices start around €15’000.
Next issue: Meet the Quantième Perpetual Calendar EZ-Adjust
This week, the biggest and most influential world Watch & Jewelry fair Baselwold opened its doors to both public and industry. For us, an unique opportunity to showcase our already well diversified collection as well as our latest innovation. We will have on display our 4 collections firstly starting with the Ronde de Monte Carlo, a high precision in-house made automatic 4Hrz movement housed in an elegant well rounded 39mm case. Secondly, our patented Easy Adjust Quantième Perpetual Calendar housed in a 43mm case, this year on display in 18K white & rose gold as well as our new Titanium version. Thirdly, the Xtreme Precision Tourbillon with which we launched the brand and we now have both square, round and jeweled version. Lastly, the ultimate of showcasing our watchmaking competence: our in-house developed and produced Tourbillon Minute Repeater, this year with the addition of a 18K white gold version.
Over the next week, we will try to use our Blog to give also those who are not able see us life in basel, the opportunity to get to know the brand, its philosophy and review the collection and our novelties! Although many people are of and on helping out in our booth, the technical team and proud fathers of the watch designs and innovation at display are…
For those not yet familiar with the brand, Ateliers deMonaco is a young independent high end watch manufacture based in Monaco. Inspired by the people, scenery and creative heritage of the region, the brand targets a new generation with Nouvelle horlogerie by creating iconic timepieces that are derived from their passion to challenge existing conventions to leave a legacy: “We have always dreamt about making a mechanical movement that is the most precise in the world and will keep generations of scientist busy trying to figure out how we dit it!” With the core motto in mind that life is not about luxury, but luxury sure is life, Ateliers deMonaco is proud to design & manufacture their watches and its movements completely in-house, while the parts are produced either in-house or sun contracted to the best swiss suppliers – a strategy that guarantees the highest possible quality.
Next post: Introducing the Ronde de Monte-Carlo – a classically yet elegantly styled timepiece while safeguarding the distinctive Ateliers deMonaco identity.
Watch retailing in Geneva has a new kid on the block with grand aspirations: MAVERICK. Perfectly located on the ground floor of the Grand Hotel Kempinski on the shores of the lake Geneva, this beautiful new boutique is an initiative fostered by Alexis and Gerard Gouten that brings together in one place the prestige of the great names of traditional watchmaking with modern creations of (often independent) brands.
“By definition, MAVERICK means to be independent, courageous, have a spirit of non-conventional, non-conformist, think and act differently. It is precisely in this spirit that we wanted to open a place of reference in Geneva for modern and international reputable watch retailing” said Alexis Gouten.
Against the flow of mono brand boutiques started by some of the big brands, MAVERICK aims to offer a well diversified selection targeted at watch fans who have exceeded the fetishism of the “big brand” and want strong emotions, bespoke offerings and unparalleled quality on their wrist.
MAVERICK Geneva promises to be the experimental laboratory which will test the paths of rebirth for a watch more substantial and more authentic.
The boutique carries the full collection of ATELIERS DEMONACO, as the brand is also trying to start and appeal to this new movement of people that do not want to confirm or settle for the dominance of the mass. And we hope not by accident, the first watch sold in the boutique: ATELIERS DEMONACO Quantieme Perpetual Calendar with EZ-Adjust system!
Congratulations to the whole team at MAVERICK, we wish you a healthy and successful future on behalf of all of us @ Ateliers deMonaco!
MAVERICK GENEVA
Grand Hotel Kempinski19, Quai du Mont-Blanc1201 Genève
Tel : +41(0)22 300 05 55
Fax : +41(0)22 300 05 80
Email : [email protected]
www.maverick-geneva.comHeures d’ouverture :
Lundi – Vendredi : 9h30-19h00
Samedi : 10h00-16h30