Singapore July 2012 – Our retail partner in Singapore – E’collezione – launched at the beginning of the year a new and exciting concept to display his exceptional watch collection together with some of the icons within the luxury market.
The coming period is especially exciting, as the watches are on display shoulder to shoulder with a brand new Silver Bentley Continental GT!
See some of the latest versions of our Ronde de Monte-Carlo on the hand-stitched leather front seat.
Congratulations to Jeffrey and his team!!!
For more information:
E’collezione
333A Orchard Road
#01-14A Mandarin Gallery
Singapore 238897
Tel.:+65 67373820
This week, the biggest and most influential world Watch & Jewelry fair Baselwold opened its doors to both public and industry. For us, an unique opportunity to showcase our already well diversified collection as well as our latest innovation. We will have on display our 4 collections firstly starting with the Ronde de Monte Carlo, a high precision in-house made automatic 4Hrz movement housed in an elegant well rounded 39mm case. Secondly, our patented Easy Adjust Quantième Perpetual Calendar housed in a 43mm case, this year on display in 18K white & rose gold as well as our new Titanium version. Thirdly, the Xtreme Precision Tourbillon with which we launched the brand and we now have both square, round and jeweled version. Lastly, the ultimate of showcasing our watchmaking competence: our in-house developed and produced Tourbillon Minute Repeater, this year with the addition of a 18K white gold version.
The Ateliers deMonaco booth in the Hall of Inspiration – B21
Over the next week, we will try to use our Blog to give also those who are not able see us life in basel, the opportunity to get to know the brand, its philosophy and review the collection and our novelties! Although many people are of and on helping out in our booth, the technical team and proud fathers of the watch designs and innovation at display are…
The innovative driving forces behind the brand – Manuel Da Silva Matos & Pim Koeslag
For those not yet familiar with the brand, Ateliers deMonaco is a young independent high end watch manufacture based in Monaco. Inspired by the people, scenery and creative heritage of the region, the brand targets a new generation with Nouvelle horlogerie by creating iconic timepieces that are derived from their passion to challenge existing conventions to leave a legacy: “We have always dreamt about making a mechanical movement that is the most precise in the world and will keep generations of scientist busy trying to figure out how we dit it!” With the core motto in mind that life is not about luxury, but luxury sure is life, Ateliers deMonaco is proud to design & manufacture their watches and its movements completely in-house, while the parts are produced either in-house or sun contracted to the best swiss suppliers – a strategy that guarantees the highest possible quality.
The corner displaying our innovative Quantième Perpetual Calendar models
Next post: Introducing the Ronde de Monte-Carlo – a classically yet elegantly styled timepiece while safeguarding the distinctive Ateliers deMonaco identity.
On November 11 till 13 we had the pleasure of being present during The Watches Days, the only exposition in Geneva where the top brands in the world of Haute horlogerie present their novelties just before Christmas.
http://www.thewatchesdays.ch
In a great atmosphere, a nice balance of well established as well a new up and coming talents gave the public the ability to come up, close and personal with todays talent in the top end of watch making.
Ateliers deMonaco: the new Ronde de Monte-Carlo automatic collection
This was also the event in which Alexis Gouten announced the opening of his new shop Maverick Geneva in Grand Hotel Kempinski Geneva and the official point of sales for Ateliers deMonaco on this part of the banks of Lake Geneva.
MAVERICK GENEVA
Grand Hotel Kempinski
19, Quai du Mont-Blanc
1201 Genève
March/April has been action pact for the Ateliers deMonaco team, but has also been extremely exciting as we have had a tremendous amount of press coverage and exciting & enthusiastic reactions on our latest additions to the collection. We launched the Quantieme Perpetual Calendar with the EaZy-Adjust system during Basel, and we also had a little surprise during last week’s Top Marques luxury fair in our own backyard: The Grimaldi forum in Monaco.
Over 33,000 visitors crossed the threshold for the April 2011 show, up almost 10% on last year – no surprise with the quantity and caliber of exhibitors continuing to push the limits. This included ourselves, as we officially launched our entrance in the female high-end watch segment with La Sirene. Both the watch and the overwhelming positive reactions have been a surprise to many, including ourselves!
And like every year, The Prince went out of his way to catch up with the team, see the latest additions to the collection, including being the firs to officially admire the with blue Topaz gemstone studded 18K white gold La Sirene.
We will keep you posted and will give you the inside scope when we have the official ceremony with the future Princess!
After the launch of our Xtreme Precision Tourbillion and the in-house developed Minute Repeater, it is time to truly shock the world with our next generation of innovation in the high-end complications: A Quatième Perpetual Calendar with EZ-Adjust system.
Why innovating on this complication? If you are lucky enough to be the proud owner of a watch with a Perpetual Calendar complication, you also know that if you need to change any of the settings of your watch for whatever reason, this is a difficult and long process, and sometimes can even only be done in a watch ateliers. Would it be nice if we could simplify this high end complication to its essence, so whenever you need to change any setting, you can do this with a simple push and turn of the crown?
Our own in-house developed and patented Perpetual Calendar with EaZy adjust system – with one simple push on the crown you can change the function between time – date – day – week- month and year, and if you have found the mode you want to change, simply turn the crown and adjust. This innovation will make something very cumbersome, very manageable for even the most technically challenged – EZ! The QP-EZ will be made in a limited edition of 88 pieces, and will be made available in Titanium, 18K Rose- and White-gold, with recommended consumer prices starting as of an incredible € 26.800 for the
Titanium versions!
For high res pictures, pls see: http://ateliers-demonaco.com/press
After seven successful years in Geneva, La Nuit de l’Horlogerie took place in Monaco for the first time. This private event is organized by the Cercle d’Horlogerie association (www.delhorlogerie.com). It unites the leading brands in new and high-class watchmaking and all those who share a passion for beautiful watches. As a real Monegasque watch brand, Ateliers deMonaco was proud to participate. “It was just great to see so many watch enthusiasts together, admiring beautiful timepieces from several brands. With more and more activities, Monaco is becoming an important meeting place for the masters and muses of high end watchmaking. It felt great!” said Pim Koeslag, Master Horloger from Ateliers deMonaco.
Now we have recovered from an extremely intensive Baselworld 2010, time for the recap and the facts!
Welcome to Baselworld 2010!
Our statistics:
# of exhibition days: 7
# of business cards collected: 388
# of minutes with planned appointments: 2040 minutes
# number of visitors: 100,700
The team:
Manuel & Pim
The result:
We have given more the 150 interviews, and are very happy with the attention we have gotten. For a new and independent start-up, creating brand awareness is hurdle number one in a market that is cornered by only a few major players. We understand that it is interesting to hang out with the big players and the big money, but as in any industry, innovation rarely comes from the big established players.
We have sold and orders in the books well ahead of expectations, and importantly some great leads for long term distribution agreements. The next couple of months will proof if some of these will materialize.
Displays with our Collections
Next stop:
Top Marques Monaco (www.topmarquesmonaco.com) – against the beautiful scenery of the Mediterranean Sea, the Alps and Monaco, some of the top luxury brands of around the world present their latest novelties for the season to come. From natural pearls to racing cars, and everything in between. See you April 15 – 18 in the Grimaldi Forum in Monaco!
Opening Top Marques Luxury show Monaco by H.S.H. Prince Albert II of Monaco
