Category Archives: Baselworld 2010


Now we have recovered from an extremely intensive Baselworld 2010, time for the recap and the facts!

Welcome to Baselworld 2010!
Welcome to Baselworld 2010!

Our statistics:

# of exhibition days: 7

# of business cards collected: 388

# of minutes with planned appointments: 2040 minutes

# number of visitors: 100,700

The team:

Manuel & Pim
Manuel & Pim

The result:

We have given more the 150 interviews, and are very happy with the attention we have gotten. For a new and independent start-up, creating brand awareness is hurdle number one in a market that is cornered by only a few major players. We understand that it is interesting to hang out with the big players and the big money, but as in any industry, innovation rarely comes from the big established players.

We have sold and orders in the books well ahead of expectations, and importantly some great leads for long term distribution agreements. The next couple of months will proof if some of these will materialize.

Displays with our Collections
Displays with our Collections

Next stop:

Top Marques Monaco ( – against the beautiful scenery of the Mediterranean Sea, the Alps and Monaco, some of the top luxury brands of around the world present their latest novelties for the season to come. From natural pearls to racing cars, and everything in between. See you April 15 – 18 in the Grimaldi Forum in Monaco!


Opening Top Marques Luxury show Monaco by H.S.H. Prince Albert II of Monaco
Opening Top Marques Luxury show Monaco by H.S.H. Prince Albert II of Monaco

Getting ready for Basel…..

As we have had the prototype of the Minute Repeater since the GTE in January, we had the opportunity to ask fellow watchmakers to review our product and take all small imperfections out, and ask feedback from end consumers that have worn the proto-type watch for extended period of times. And yes, even if you think your product is the best in the world, this proces revealed some great feedback. See  the latest adjustments to our launch model for Basel that we finalized a couple of hours ago, just in time for tomorrow’s grand opening:

Grand Tourbillon Repetition Minute Royale - Carré d'Or Squelette
Grand Tourbillon Repetition Minute Royale – Carré d’Or Squelette

– Changed the shape of the crown for easier handling.

– Changed the material (Ti) and the construction of the case back for better and louder sound.

– Sapphire crystals are driven in without the use of a joint or gasket to further improve the sound, while keeping water resistance.

– We increased the size of the gold centrifugal regulating weights to slow down the speed of the striking mechanism,  making it easier to  count the chimes.

– The Titanium activation slide at the 9 o’clock side of the case is hand-engraved with grip lines to make activation of the minute repeater easier.

Hope you get a change to see it for yourself  in Basel…we might have a surprirse for you sur place…..


Ateliers deMonaco makes its debut at Baselworld 2010

We are excited and proud to announce a new milestone in the journey of the brand: our debut in the world’s premier watch event – Baselworld.

During Baselworld we are planning to officially launch and present our own in-house developed and manufactured Tourbillon Minute Repeater: the Carré d’Or Squelette – TB-RM1, on which we wrote extensively in our former blog.

Carré d'Or Squelette - TB-RM1

Baselworld 2010 will take place from March 18th-25th in Basel, Switzerland. Ateliers deMonaco is located in the Hall of Inspirations (Hall 4.1) at C31. Block the data as we are looking forward to show you our collection ‘live’!