Tag Archives: GTE

Business outlook for 2010

After closing out 2009 and having visibility over the first quarter of 2010, we can conclude that the business looks very strong. We are projected to sell as many watches in the first quarter of 2010 as in our launch year 2009, and we are only at the start of creating a global reach by the end of this calendar year and have high hopes that Baselworld will further catapult the brand into the world-stage. This is more than encouraging, as this allows us to let money flow back into the business to build the brand image and further invest in innovation. But, if we would have gotten $1 for all the advertising and sponsor requests that has hit our inbox, we would be rich by now!! Or said differently, there are many people that want to sell you something, yet only a few are able to help you achieve your goals or make a difference for you. And even the list of those people and activities that we believe are the right ones, is much longer than what we can afford.

So, how do we decide which one to thank for, and which once to consider?

We have been very strict in determining which key attributes are required for our brand to succeed in the market place. Any activity that helps achieve one or preferably a combination of these attributes, ranks higher on our priority list. The attributes are:
– Become rooted in Monaco: we want to be an integral part of the society we are part of. This as the inspiration for what we do as well as the social responsibility with which this comes;
– Build credibility in our watchmaking craftsmanship: we are working with some of the most talented people out of the industry, both within our own company as well as with the partners we have selected outside our company;
– Become the forbidden fruits for just a few: targeting, targeting, targeting…

Based on the above, we have been a proud participant in the Only Watch Auction to support the research into Duchenne muscular dystrophy, as well in GTE and Baselworld – the latter events clearly aimed at the watch ‘aficionado’. The hypothesis we have is that to become irresistible, we need to become the best kept secret of the luxury industry or a hidden treasure for people in the know. To achieve this, anything that smells mass is the kiss of death: exclusivity reigns and bespoke rules.

We’ll keep you updated what happens in Basel as of next week……

Geneva Time Exhibition 2010 has started!

What do you get if you pack 38 independent watch manufacturers in a venue and you allow them to talk about their watches and passion for the industry all day? Yes, the Geneva Time Exhibition! In a very relaxed atmosphere, the Geneva Time Exhibition has opened its doors since last Sunday to allow independent watchmakers to showcase their fruits of passion, and Ateliers deMonaco is a proud participant too.

Our stand at the GTE 2010

And from the moment the doors opened, we have had a constant stream of international visitors from press to retailers to end-consumers that share our passion, and were willing to listen and appreciate the stories behind the innovations and designs.

If you have the time and are in the neighborhood, it’s worthwhile to stop by.

The new Ronde d'Or Grand Tourbillon XP1 White Gold

During the GTE, we are giving a sneak preview of a big introduction that is planned for April, but you have to go and look for yourself, or keep a close track of our Blog and Facebook Fan page over the next weeks. More to come!

Master Horlogier Pim Koeslag with Passionists

Ateliers deMonaco starring at the Geneva Time Exhibition 2010

From Jan 17-22 Ateliers deMonaco will be present at the Geneva Time Exhibition 2010 (GTE). Launched for the first time in 2009, the GTE is organized for independent watchmakers to show off their new concepts, cutting-edge technology, up-to-date materials and high-precision movements. This year, 38 independent watch brands will exhibit their precious time pieces. Although watch industry professionals are the target group, passionate watch lovers are more then welcome too!

We hope to see and meet you at the GTE! If you are not able to come, look out for an impression of the fair in our blogs to come.

geneva_time_exhibition

The Independent Watchmaker’s Fair

from January 17-22, 2010

at the International Conference Center Geneva

Opening hours:

Sun 17 Jan2:00pm–8:30pm

Mon 18 – Thurs 21 Jan8:30am–8:30pm

Fri 22 Jan8:30am–5:00pm

For more information, visit www.geneva-time-exhibition.com or email [email protected]