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Ateliers deMonaco surprises the World of Luxury at the Millionaire Fair!

What a way to say goodbye to a turbulent year 2009! Ateliers deMonaco ended the year on a high note by being one of the star new entries at the Millionaire Fair, held in Amsterdam (Netherlands).


With this year’s edition opened by the Duchess of York Sarah Ferguson, the Millionaire Fair is known as the World’s Leading Luxury Fair. A place where the top of the international luxury industry meets to present their most beautiful and exclusive products and services (www.millionairefaire.com).


Ateliers deMonaco showed its iconic collection of the Carré d’Or and the Ronde d’Or in white and rose gold. For further technical specifications, see under ‘Collection’ on the website. A visitor, one of the many watch “addicts” on the fair, stated that he “had not yet seen a watch marrying luxury, art and precision so meticulously”.


“We love these events” stated Master Horloger Pim Koeslag as he proudly demonstrated his masterpieces to interested clients. “It gives us the unique opportunity to interact and discuss directly with our end-consumers”. “And it’s also a great source of inspiration and sometimes we even come back with completely ready baked ideas, but don’t tell anyone, otherwise they will start demanding a free time piece next time they talk to me” laughed the Master Horlogier.


Ateliers deMonaco would like to thank their Partners at Gassan diamonds, one of the worlds leading luxury retailers, for the support and opportunity given to them to showcase the watches to the real passionists…..

For further inquiries, please go to:

Gassan Diamonds B.V.
Nieuwe Uilenburgerstraat 173 – 175
1011 LN Amsterdam
Netherlands – www.gassandiamonds.nl

+ 31 (0) 20 – 624 6084

Ateliers deMonaco Conquering Asia!

Taipei – After creating a beach head in Singapore, this month marked the kick-of to establish ourselves for the bigger Asian market. With a very exciting kick-off event in Taipei on November 26/27 organized by our partner Swiss Prestige in cooperation with World Wrist Watch Magazine.


Press interviews were mixed with broader presentation to key watch- and life-style opinion leaders, in which we could start to explain and convey our passion and excitement about our brand.

img_8326And judging from the reactions, our quest to create a NOUVELLE HORLOGERIE with our innovation in technology, design and branding was extremely well received, at least with those attending the events.

With a great eye for detail, the watches, technology and the various materials were inspected for their their beauty and having the Master Horlogier Pim around created a unique opportunity to ask all those questions they always wanted to ask!


High point of the event was the reveal of the status of our latest project – A Minute Repeater Tourbillon. You could feel the pride on the face of Pim when he revealed his latest creation to the world, as we was clearly humbled by the overwhelming reactions!


Although we have a busy calendar ahead of us, we came back extremely excited out of the events. Nothing beats the personal interactions with those you share a passion with!


For more information, pls contact:

Swiss Prestige Ltd.
15F-6, 171, SongDe Road, Taipei, Taiwan 110

Phone:(886) 27263553
Email: [email protected]

A big thanks to Lory, Sherry,  the organizing team & attendees!

Master Horlogier Pim Koeslag & Robert van Pappelendam – Co-founders Ateliers deMonaco




Monaco 24 September 2009 –  Under the patronage of H.S.H Prince Albert, the charity auction Only Watch 2009 took place alongside the Monaco Yacht Show, with the proceeds going to the Monaco Association for Muscular Dystrophy Research. Just as it was two years ago, this year’s auction has been a huge success. Under the leadership of Osvaldo Patrizzi from auction house Patrizzi & Co, the auction is estimated to have raised nearly Euro 2.3 million! “We are proud to have contributed to the success of Only Watch 2009, an initiative that is the ultimate win-win for all involved. True watch collectors are able to acquire unique pieces of the 30 most prestigious watch brands – mostly at reasonable prices – while helping the the fight against Duchenne Muscular Dystrophy at the same time” said Robert van Pappelendam, co-founder of Ateliers deMonaco.

“These are excellent results,” says Osvaldo Patrizzi, “Proving once again, thanks to the marvelous craftsmanship of the 34 watch brands that donated their unique works of horology, that there is a continuing demand for unusual and exclusive pieces.”

Luc Pettavino, President of the Monaco Yacht Show and founder of the Monegasque Association Against Muscular Dystrophy, declared, “In the face of this marvelous result, I cannot but thank everyone from the bottom of my heart for everything that they have given of their talents to such a noble cause and with such humanity, excellence and altruism. With their collective energies orientated towards the same objective, everyone has once again given with humility and joy, the right of hope for healing to 1,000s of children in the world.”

Ateliers deMonaco entered the auction with the iconic Carré d’Or Grand Tourbillon XP 18K rose gold with black onyx dial. Master Horlogier and co-founder Pim Koeslag: “Of course we are excited that as a new comer, our entrance triggered very strong interested of customers from around the world, culminating in a dramatic and exciting final sale”. Ateliers deMonaco auction performance was among the best of the younger generation brands, confirming the appeal and potential of this first Made in Monaco proposition.



See more details on the creation of the watch:  http://blog.ateliers-demonaco.com/?p=83

The beautiful watch-art of all participating brands can be viewed on the official website of Only Watch :. www.onlywatch.com

deMonaco adds representation in Asia

Please contact in Asia:

Swiss Prestige Ltd.
15F-6, 171, SongDe Road, Taipei, Taiwan 110

Phone:(886) 27263553
Email: [email protected]

deMonaco Distribution S’pore

Tudor Ten
25 Tudor Close
Singapore 297973
Phone: (65) 83987273

Email: [email protected]

Ateliers deMonaco participates in the “Only Watch 2009 auction!”

We are proud & excited to announce that Ateliers deMonaco will participate at the Only Watch auction 2009!

Only Watch is an extraordinary auction event which is held every two years in Monaco during the Monaco Yacht Show under the patronage of HSH Prince Albert II. This year, for the auction, 34 high-end watch making brands are each making an unique piece. All the proceeds from Only Watch go to support research into Duchenne Muscular Dystrophy. The Only Watch auction, organized by Patrizzi & Co, will take place at 18h:00 on 24 September 2009 during the Monaco Yacht show.

We are highly honored to be part of this small collection of haut de gamme watch brands, supporting such a great cause. As a Monaco based company, we see it as our responsibility to actively support local activities of such a wonderful caliber. And to be honest, who can say no to convincing people like Osvaldo Patrizzi (CEO of  Patrizzi & Co), Luc Pettavino (initiator of Only Watch) and HSH Prince Albert II!!
As a Watchmaker I’m proud to show you how I’m putting the last hand on this exceptional time piece specially made for Only Watch 2009.


The Watch is powered by our own Maufacture Movement the patented XP1, witch is one of the most precise tourbillons of the world !

The case back is hand engraved by master engraver Bernard Ditzoff. ONLY WATCH 09  UNIQUE PIECE.


The dial is a combination of natural black mother of pearl and natural black onyx stone.


The Ateliers deMonaco Black Casino Only Watch is inspired by the Monte-Carlo Casino witch is built by famous architect Charles Garnier in 1878, the Casino is paved in marble and surrounded by 28 Onyx columns.
The Ateleirs deMonaco Watch is traveling between the following 6 countries:


Park Hyatt

29 July to 30 July
2 p.m. to 8 p.m.

31 July
2 p.m. to 6 p.m.   Park Hyatt
100 Century Avenue
Pudong New Area, Shangahi, 200120
Peoples Republic of China

T. +86 21 6888 1234
F. +86 21 6888 3400


Patrizzi & Co

27 August
to 29 August
10 a.m. to 6 p.m.   Patrizzi & Co
9, rue de la Cité
1204 Geneva
T. +41 22 318 28 38
F. +41 22 318 28 99


3 September
to 5 September
10 a.m. to 6 p.m.   Asprey London
167 New Bond Street
London W1S 4AY
T. +44 (0) 20 7493 6767
F. +44 (0) 20 7491 0384

Tourneau TimeMachine

10 September
to 12 September
10 a.m. to 6 p.m.  Tourneau TimeMachine
12 East 57th Street
New York, NY10022
T. +1 (212) 758-7300
F. +1(212) 838-3535



Pisa Orologeria

17 September
to 18 September
10 a.m. to 1:30 p.m. and
2:30 p.m. to 6 p.m.  Pisa Orologeria
Via Monte Napoleone, 29
I-20121 Milano, Milano (Lombardie)
T. +39 02 762081


Yacht Show

23 September
to 24 September
10 a.m. to 6 p.m.  www.monacoyachtshow.com

Where to buy?

We have opened up our first 2 points of sale, in excellent locations.

The first in the middle of Hotel de Paris in the heart of Monte-carlo, next to the world famous Monte-Carlo Casino. And having as a neighbour the 3-star Michelin restaurant Louis XV from Chef Alain Ducasse makes a trip even more worthwhile!


Hotel de Paris
Palais du Casino
principality of Monaco
Tel: +377
The second point of sale is very similar, yet located in the also beautiful harbor village in Porto Cervo on Sardinia, Italy.
Porto Cervo
Tel.: +39 0789.93.11.11

Inspiration & Unique features – 2

2) Sapphire bridge – The sapphire bridge originated from the idea to mimic the floating feel of the rock of Monaco. To create this effect, we needed to produce a transparent bridge. As we found, current manufacturing technologies are not equipped to easily produce such small and precise parts out of sapphire. After a lengthy process in which we broke a considerable amount of glass, we landed on a laser cutting technology that could allow the precision as well as the finishing we were looking for. Finished with a special multiple layer double sided anti reflection coating to reduce light reflection and maximize the transparent feel, we are excited by the unique end result.




For the production of the Sapphire tourbillon bridge, we joined forces with Sébastien Sangsue of Sebal S.A., a specialist manufacturer of sapphire and mineral glasses in Boécourt, Switzerland.