What makes the nobility of a thing is its eternity.”

Each timepiece of this collection is a lasting tribute to Ateliers deMonaco’s vision of haute horlogerie, incarnated in a new and demanding signature: Noblesse Oblige.

There is no chance, only meaningful encounters and Noblesse Oblige has been the brand’s induced credo from the very beginning of its Monegasque saga.

Monaco’s contemporary beauty, elegance and spirit of excellence – upon which Ateliers deMonaco is built on and inspired by – culminated into a commitment to create its own independent watch manufacture. Nobility is not only linked to heritage, name or centuries. It’s not just about legacy or traditional codes and rules. True nobility can’t be bought or simulated. It’s about timeless values driving gestures and behavior: from fine workmanship to independence, from traditional know-how to never ending innovation, through emotion, rarity and daring aesthetics, the brand’s watch nobility vision is stamped with eternal virtues that have embodied its spirit and style since 2008.

It comes from the heart and the inspiration surrounding each one of Ateliers deMonaco’s creation. It also comes from the faithfulness to the noblest artisanal techniques it intends to perpetuate in its mechanical timepieces. That’s why the brand’s soul will always be sealed by Monaco’s mythic character and its watches henceforth steeped into the incomparable “Swiss Made” tradition. This ideal meeting at the crossroads of emotion, technology and savoir-faire heralds the entry of the young manufacture into a new dimension of time, as perceived by the most demanding connoisseurs.

Noblesse Oblige…