Category Archives: innovation

E’COLLEZIONE SINGAPORE LAUNCHES NEW RETAIL CONCEPT

Since the beginning of this year, our retailer in Singapore E’COLLEZIONE, has enlarged and re-designed it’s boutique to launch a new to the world retail concept, where exclusive watch retailing has extend into adding total lifestyle solutions beyond time pieces. Next to carrying some of word’s most exclusive independent high end watch brands such as Ateliers deMonaco, it will feature other & un-expected lifestyle- and luxury-products on a rotating basis such as cars, art but also fine wines.

Entrance within Mandarin Gallry 

The honor for the first venture into this complete lifestyle retail solution was given to Lotus, which currently has a bright yellow Evora on display. But these are not for decoration, as all cars on display will be available for tests drives as well throughout the year.

inside the new Boutique

We wish Jeffrey and his team all the best best with their worldwide novelty. And for all those of you that love the concept of one-stop shopping, you now have an address in Singapore you should not miss!

 

E’COLLEZIONE

333A Orchard Road

#01-14A Mandarin Gallery

Singapore 238897

Tel : +65 6737 3820

 

detail of Ateliers deMonaco’s square Minute Repeater

 

Taking Basel by surprise….

After the launch of our Xtreme Precision Tourbillion and the in-house developed Minute Repeater, it is time to truly shock the world with our next generation of innovation in the high-end complications: A Quatième Perpetual Calendar with EZ-Adjust system.

Why innovating on this complication? If you are lucky enough to be the proud owner of a watch with a Perpetual Calendar complication, you also know that if you need to change any of the settings of your watch for whatever reason, this is a difficult and long process, and sometimes can even only be done in a watch ateliers. Would it be nice if we could simplify this high end complication to its essence, so whenever you need to change any setting, you can do this with a simple push and turn of the crown?

Our own in-house developed and patented Perpetual Calendar with EaZy adjust system – with one simple push on the crown you can change the function between time – date – day – week- month and year, and if you have found the mode you want to change, simply turn the crown and adjust. This innovation will make something very cumbersome, very manageable for even the most technically challenged – EZ! The QP-EZ will be made in a limited edition of 88 pieces, and will be made available in Titanium, 18K Rose- and White-gold, with recommended consumer prices starting as of an incredible € 26.800 for the

Titanium versions!

For high res pictures, pls see: http://ateliers-demonaco.com/press

The next innovation……

About a year ago, we re-iterated our commitment to innovation, crisis or not. In Basel, we will launch the latest chapter of the Ateliers deMonaco innovation story….but for those die-hard fans and passionate supporters, we wanted to reveal a huge milestone we passed this weekend…after several proto-types, the first final movement was functioning!!! “I know it sounds funny, but it is always a very emotional moment to see something completely functional after several years of uncertainty if it will ever work…..giving birth is a painful but rewarding process” Pim Koeslag, Master Horlogier and the father of 2 young children smilingly admitted. For those of you that think you know what the next innovation is Pim has been working on for so long, please take a guess…as you came to expect from us, it is something never done before…. !!!

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