While Cannes is the hotspot for creative talent during the early month of summer with the Cannes Lions Advertising festival as well as the Palm d’Or film festival, this is also the busy period where we join several events and exclusively organized soiree in which we offer a nice setting to discover our time pieces and discuss the bespoke services to ensure we perfectly meet the requirement and desires of our customers.
In a beautiful setting nestled north of Cannes, we for instance had the pleasure of joining a specially organized evening for the Russian community residing on the Cote d’Azur.
From enjoying famous Opera singer, to exquisite food to experiencing what it feels like to wear a real Ateliers deMonaco watch!
Singapore July 2012 – Our retail partner in Singapore – E’collezione – launched at the beginning of the year a new and exciting concept to display his exceptional watch collection together with some of the icons within the luxury market.
The coming period is especially exciting, as the watches are on display shoulder to shoulder with a brand new Silver Bentley Continental GT!
See some of the latest versions of our Ronde de Monte-Carlo on the hand-stitched leather front seat.
Congratulations to Jeffrey and his team!!!
For more information:
333A Orchard Road
#01-14A Mandarin Gallery
When inspiration and innovation form the seed of a nouvelle horlogerie, the Ronde de Monte-Carlo is conceived. stunningly refined with a very well rounded and harmonious case, the Ronde de Monte-Carlo is classically yet elegantly styled while safeguarding the distinctive Ateliers deMonaco identity. Thanks to the use of the latest materials and productions techniques, the movement produces High Precision Performance (HPP) at a frequency of 4 Hrz. It is this use of modern technology that we have contrasted against the tradition of individual hand finishing that creates the hybrid that gives our collections its unique look and feel.
Technical specifications – the automatic centre seconds bi-directional winding 4 Hrz movement, has curved chamfered decoration on bridges, the iconic 18K gold hand engraved rotor and a silicium escapement to enable the movements precision. The case diameter is 39mm and a height of 11mm. The case is build on a titanium core on which 30 18K gold individual components are attached, thus allowing for the perfect piece by piece contrasting brush and polishing finish. The multi layered lozenge engraved dial has several layers of lacquer applied to allow for a vibrancy and depth as light reflect on the surface. As with all our watches, they come with a personalized hand-stitched alligator straps and an 18K gold adjustable folding buckle.
Beyond the artistic vision of a new and original masterpiece, men and know-how are at the heart of our creations, stamped with Bienfacture and excellence. Innovation is our standard and is firmly rooted leveraging latest generation of technology combined with age-old watchmaking works of art. We place great emphasis on the development of new patent applications and or design registrations as well as for the quest to use new materials. At the same time we are proud ambassadors of Geneva’s incomparable tradition and expertise in the art of watchmaking.
The Ronde de Monte Carlo collection comes in 18K White and Rose gold, and prices start around €15’000.
Next issue: Meet the Quantième Perpetual Calendar EZ-Adjust
This week, the biggest and most influential world Watch & Jewelry fair Baselwold opened its doors to both public and industry. For us, an unique opportunity to showcase our already well diversified collection as well as our latest innovation. We will have on display our 4 collections firstly starting with the Ronde de Monte Carlo, a high precision in-house made automatic 4Hrz movement housed in an elegant well rounded 39mm case. Secondly, our patented Easy Adjust Quantième Perpetual Calendar housed in a 43mm case, this year on display in 18K white & rose gold as well as our new Titanium version. Thirdly, the Xtreme Precision Tourbillon with which we launched the brand and we now have both square, round and jeweled version. Lastly, the ultimate of showcasing our watchmaking competence: our in-house developed and produced Tourbillon Minute Repeater, this year with the addition of a 18K white gold version.
Over the next week, we will try to use our Blog to give also those who are not able see us life in basel, the opportunity to get to know the brand, its philosophy and review the collection and our novelties! Although many people are of and on helping out in our booth, the technical team and proud fathers of the watch designs and innovation at display are…
For those not yet familiar with the brand, Ateliers deMonaco is a young independent high end watch manufacture based in Monaco. Inspired by the people, scenery and creative heritage of the region, the brand targets a new generation with Nouvelle horlogerie by creating iconic timepieces that are derived from their passion to challenge existing conventions to leave a legacy: “We have always dreamt about making a mechanical movement that is the most precise in the world and will keep generations of scientist busy trying to figure out how we dit it!” With the core motto in mind that life is not about luxury, but luxury sure is life, Ateliers deMonaco is proud to design & manufacture their watches and its movements completely in-house, while the parts are produced either in-house or sun contracted to the best swiss suppliers – a strategy that guarantees the highest possible quality.
Next post: Introducing the Ronde de Monte-Carlo – a classically yet elegantly styled timepiece while safeguarding the distinctive Ateliers deMonaco identity.
Watch retailing in Geneva has a new kid on the block with grand aspirations: MAVERICK. Perfectly located on the ground floor of the Grand Hotel Kempinski on the shores of the lake Geneva, this beautiful new boutique is an initiative fostered by Alexis and Gerard Gouten that brings together in one place the prestige of the great names of traditional watchmaking with modern creations of (often independent) brands.
“By definition, MAVERICK means to be independent, courageous, have a spirit of non-conventional, non-conformist, think and act differently. It is precisely in this spirit that we wanted to open a place of reference in Geneva for modern and international reputable watch retailing” said Alexis Gouten.
Against the flow of mono brand boutiques started by some of the big brands, MAVERICK aims to offer a well diversified selection targeted at watch fans who have exceeded the fetishism of the “big brand” and want strong emotions, bespoke offerings and unparalleled quality on their wrist.
MAVERICK Geneva promises to be the experimental laboratory which will test the paths of rebirth for a watch more substantial and more authentic.
The boutique carries the full collection of ATELIERS DEMONACO, as the brand is also trying to start and appeal to this new movement of people that do not want to confirm or settle for the dominance of the mass. And we hope not by accident, the first watch sold in the boutique: ATELIERS DEMONACO Quantieme Perpetual Calendar with EZ-Adjust system!
Congratulations to the whole team at MAVERICK, we wish you a healthy and successful future on behalf of all of us @ Ateliers deMonaco!
Grand Hotel Kempinski19, Quai du Mont-Blanc1201 Genève
Tel : +41(0)22 300 05 55
Fax : +41(0)22 300 05 80
Email : [email protected]
www.maverick-geneva.comHeures d’ouverture : Lundi – Vendredi : 9h30-19h00 Samedi : 10h00-16h30
The Geneva Time exhibition is held from 15 – 20 January in the Espace Hippomène in Geneve, the watch exhibition dedicated to those few and independent craftsmen that still master the art of making time.
Highlight of the show so far was the recognition that our QP-EZ-Adjust was voted among the best 3 watches during the GTE Superwatch awards. “The QP is our own in-house developed and patented Perpetual Calendar with EaZy adjust system – with one simple push on the crown you can change the function between time – date – day – week- month and year, and if you have found the mode you want to change, simply turn the crown and adjust. This innovation will make something very cumbersome, very manageable for even the most technically challenged – EZ!” as stated by a proud Pim Koeslag, Master watchmaker at Ateliers deMonaco
“It is exciting to see that true innovation and simplification is brought into the world of high end complications again, and this new Perpetual calendar is among the best in years” as stated by a jury member.
Since the beginning of this year, our retailer in Singapore E’COLLEZIONE, has enlarged and re-designed it’s boutique to launch a new to the world retail concept, where exclusive watch retailing has extend into adding total lifestyle solutions beyond time pieces. Next to carrying some of word’s most exclusive independent high end watch brands such as Ateliers deMonaco, it will feature other & un-expected lifestyle- and luxury-products on a rotating basis such as cars, art but also fine wines.
The honor for the first venture into this complete lifestyle retail solution was given to Lotus, which currently has a bright yellow Evora on display. But these are not for decoration, as all cars on display will be available for tests drives as well throughout the year.
We wish Jeffrey and his team all the best best with their worldwide novelty. And for all those of you that love the concept of one-stop shopping, you now have an address in Singapore you should not miss!
On November 11 till 13 we had the pleasure of being present during The Watches Days, the only exposition in Geneva where the top brands in the world of Haute horlogerie present their novelties just before Christmas.
In a great atmosphere, a nice balance of well established as well a new up and coming talents gave the public the ability to come up, close and personal with todays talent in the top end of watch making.
This was also the event in which Alexis Gouten announced the opening of his new shop Maverick Geneva in Grand Hotel Kempinski Geneva and the official point of sales for Ateliers deMonaco on this part of the banks of Lake Geneva.
Grand Hotel Kempinski
19, Quai du Mont-Blanc
With the Asian countries leading the way forward in the global economy, Singapore within these countries is thinking Big. With the dimension of over 10 x 5 meters and located next to car dealershipss of brands like RollsRoyce, Porsche, Ferrari, Mclaren, Bentley, Jaguar and Range Rover, our first Asian Billboard is a fact! Well done to Jeffrey and his team at E’COLLEZIONE (333A Orchard Road, #01-14A Mandarin Gallery. Singapore 238897 – www.ecollezione.com).